Mahalo Hub https://mahalohub.com/ We make it easy for companies to capture, share and manage customer testimonials Tue, 02 Sep 2025 21:25:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://mahalohub.com/wp-content/uploads/2023/03/favicon-mahalohub-150x150.png Mahalo Hub https://mahalohub.com/ 32 32 The Power of UGC in Modern Marketing: Why “Real” Beats “Perfect” https://mahalohub.com/the-power-of-ugc-in-modern-marketing-why-real-beats-perfect/ Tue, 02 Sep 2025 19:44:19 +0000 https://mahalohub.com/?p=2814 The Power of UGC in Modern Marketing: Why “Real” Beats “Perfect” (Infographic) If you’ve scrolled through your social feeds recently, you’ve probably noticed something: the content that grabs your attention isn’t always the glossy, high-budget brand video. More often, it’s a quick, authentic clip from a real customer, employee, or fan. That’s the power of […]

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The Power of UGC in Modern Marketing: Why “Real” Beats “Perfect”

(Infographic)

If you’ve scrolled through your social feeds recently, you’ve probably noticed something: the content that grabs your attention isn’t always the glossy, high-budget brand video. More often, it’s a quick, authentic clip from a real customer, employee, or fan.

That’s the power of User-Generated Content (UGC)—and the data proves it.

Video Is What Consumers Want

Consumers love video. In fact, 80% prefer to watch video over text, and 83% want more video from brands. That means if your marketing mix isn’t video-first, you’re already behind. But it’s not just any video that wins—it’s authentic, relatable, human stories.

Authenticity Drives Engagement and Trust

UGC outperforms traditional, polished brand content in almost every way:

  • 28% higher engagement for UGC over professionally created content (ComScore).
  • 50% higher engagement for UGC-based Instagram ads versus branded ads (Social Media Today).
  • 84% of consumers say they trust campaigns more when they include UGC (Bazaarvoice).
  • 64% say authenticity matters more than production polish (Wyzowl).

In other words, consumers don’t just prefer authenticity—they reward it.

Lo-Fi Beats Hi-Fi All Day Long

The numbers are staggering:

  • Lo-fi TikTok videos see 33% higher watch-through rates because they “fit in” with native content.
  • Lo-fi ads drive up to 3x more engagement than highly produced ads in Stories and Reels formats.
  • Lo-fi ads outperform high-production ads by 63% in CTR and lower CPM by 32% (Facebook Creative Shop).

In the attention economy, real beats perfect every time.

UGC = Real Business Impact

It’s not just engagement metrics—UGC also drives measurable business results:

  • 4x higher click-through rates for ads featuring UGC (Bazaarvoice).
  • 18% more sales lift from relatable lo-fi creative in CPG campaigns (Nielsen Catalina).
  • 82% of shoppers are more likely to buy from brands that use UGC (Backlinko).
  • Candidates trust employees 3x more than the company to share credible stories about what it’s like to work there (LinkedIn).

Authenticity doesn’t just feel good.

It pays off.

What This Means For Brands

UGC isn’t just a “nice to have.” It’s quickly becoming the most effective content strategy for brands looking to engage audiences, build trust, and drive revenue. By weaving UGC into your official brand content, you can:

  • Boost engagement by 28% (Inbeat Agency).
  • Lower production costs while increasing impact.
  • Strengthen employer brand and customer trust.

 

The takeaway is simple: Stop chasing perfection. Start capturing authenticity.

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]]> The Forecast for Communications Agencies Over the Next Few Years https://mahalohub.com/the-forecast-for-communications-agencies-over-the-next-few-years/ Tue, 17 Jun 2025 15:01:54 +0000 https://mahalohub.com/?p=2381 Agencies that embrace integrated storytelling, data-driven decision making, and authentic content will thrive, while traditionalist firms risk being left behind. Here’s a breakdown of where things are heading: The next chapter for communications agencies isn’t just about messaging—it’s about orchestration: aligning internal, external, digital, and leadership communication across a fragmented, high-velocity landscape. The firms that […]

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Agencies that embrace integrated storytelling, data-driven decision making, and authentic content will thrive, while traditionalist firms risk being left behind. Here’s a breakdown of where things are heading:

The next chapter for communications agencies isn’t just about messaging—it’s about orchestration: aligning internal, external, digital, and leadership communication across a fragmented, high-velocity landscape. The firms that thrive will be those that embrace integration, authenticity, and agility.

Forecast: Where the Industry Is Heading

  • Strong demand, changing expectations: Corporate communications remains mission-critical in a volatile world—but clients now expect real-time responsiveness, narrative fluency across channels, and measurable impact.
  • Hybrid work + global teams = internal comms surge: As companies rethink engagement, onboarding, and culture, internal communications budgets are growing.
  • Video is now central to communication: Whether it’s leadership updates, employee testimonials, or customer storytelling, authentic video is rapidly replacing static formats.
  • ESG, DEI, and crisis comms take center stage: Communicators are expected to help brands navigate complex, often polarized conversations with credibility and nuance.
  • Client expectations are rising: Brands want faster results, measurable impact, and omnichannel expertise—not just “placement.”

Top Challenges for Communications Agencies

  • Fragmented Attention + Message Overload
    Employees and stakeholders are drowning in content. The challenge is not just creating messages—it’s crafting narratives that cut through.
  • Proving Strategic Value
    Communications still fights for a seat at the table. Agencies must clearly link comms work to business outcomes, employee engagement, and trust metrics.
  • Talent and Retention
    Young talent expects hybrid/remote work, a strong employer brand, and purpose-driven missions. Agencies must modernize their culture to compete.
  • Internal and External Silos
    Too many brands separate PR, internal comms, marketing, and leadership comms. Agencies must bridge these functions with unified messaging strategies.
  • Authenticity vs. Control
    Companies want polished stories—but audiences crave authenticity. Balancing brand voice with human storytelling (especially on video) is critical.
  • AI’s Impact on Workflow
    Generative AI tools are accelerating content creation but also creating noise. The differentiator is strategic thinking—not just faster output. From media list creation to content generation, AI is automating low- and mid-level tasks. Agencies need to evolve or risk being replaced.

Opportunities for Forward-Looking Comms Agencies

  • Own the Employee Experience Narrative
    Internal comms is no longer just HR’s job. Agencies can lead on storytelling for culture, change management, onboarding, and employer brand.
    👉 Example: Use MahaloHub to capture authentic employee videos for leadership updates, recognition, or onboarding.
  • Position as Trusted Crisis + Issues Partner
    Clients are navigating misinformation, public backlash, and sensitive topics. Comms agencies with rapid response and scenario planning chops are invaluable.
  • Purpose-Driven Branding
    Consumers (especially Gen Z) care about values. PR agencies that can authentically position clients around ESG, DEI, and social impact will stand out.
  • Embed Video in Every Channel
    Video is no longer optional. Help clients move from text-heavy updates to authentic, short-form video across internal and external channels.
  • Authentic Video Storytelling
    Short-form, lo-fi, real video (think: MahaloHub) is being embraced by brands for thought leadership, employee advocacy, and customer engagement.
  • Facilitate Executive Visibility
    Communications leaders (CEOs, CHROs, CMOs) need help telling their story. Executive comms-as-a-service—ghostwriting, video messaging, LinkedIn thought leadership—is a growing need.
  • Data-Driven Insights
    Agencies that harness analytics, sentiment tracking, and performance dashboards can better demonstrate value and steer smarter campaigns.

Strategic Priorities for Agency Leaders

  • Unify your offerings across internal, external, and digital communications—clients want orchestration, not silos.
  • Invest in tools that support fast-turn video, AI-enhanced content, and sentiment analysis (e.g., MahaloHub, generative AI platforms).
  • Productize repeatable services like employee video campaigns, leadership messaging toolkits, or culture communication audits.
  • Help clients build trust through real voices—employees, customers, leaders—not just polished messaging.
  • Build thought leadership: Agencies that are seen as strategic advisors (not just tacticians) will win more retainers and renewals.
  • Own the comms-tech stack: Help clients navigate the growing set of tools needed to execute modern comms across Slack, Teams, intranet, LinkedIn, email, and video.

The communications agency of the future is not just a messaging partner—it is a strategic navigator. Firms that can help clients build trust through real voices, unify their messaging, and act with speed and authenticity will lead the next era.

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]]> Why Video Is Dominating LinkedIn (And How to Use It to Your Advantage) https://mahalohub.com/why-video-is-dominating-linkedin-and-how-to-use-it-to-your-advantage/ Wed, 28 May 2025 16:23:03 +0000 https://mahalohub.com/?p=2317 Why Video Is Dominating LinkedIn (And How to Use It to Your Advantage) Like all social platforms, LinkedIn has evolved. Once a digital résumé repository, it’s now a hybrid of professional networking, personal branding, content sharing, and business development. It’s where brands build credibility, leaders share ideas, and companies engage audiences in meaningful ways. And […]

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Why Video Is Dominating LinkedIn

(And How to Use It to Your Advantage)

Video Testimonials

Like all social platforms, LinkedIn has evolved. Once a digital résumé repository, it’s now a hybrid of professional networking, personal branding, content sharing, and business development. It’s where brands build credibility, leaders share ideas, and companies engage audiences in meaningful ways.

And increasingly, video is the format driving that engagement.

If your content strategy still leans heavily on static images and text posts, it might be time for a reset. LinkedIn has gone all-in on video for a reason, and if you want to stand out in the feed, video needs to be part of your mix. Just check out this post from LinkedIn’s Chief Marketing and Strategy Officer, Jessica Jensen.

Why LinkedIn Is Prioritizing Video

LinkedIn has made video a cornerstone of its platform because it works:

  • Video posts generate 5x more engagement than static content
  • Users spend 3x more time watching video compared to reading text
  • Live video gets 24x more comments than regular posts
  • LinkedIn’s algorithm favors video for visibility and reach
 

Microsoft, LinkedIn’s parent company, has continued to invest in features like native video uploads, auto-captioning, video messaging, and in-feed video ads. These aren’t just nice-to-haves, they’re signals that video is LinkedIn’s present and future.

In a feed full of professional updates, bullet points and brand slogans, video introduces something more powerful: human connection. A face, a voice, a moment. That’s why LinkedIn is prioritizing it. And that’s why you should too.

Best Types of Video Content for LinkedIn

Not all video is created equal. Here are the most impactful formats for LinkedIn’s professional audience:

Customer Testimonials

People trust people. Authentic video testimonials from customers create social proof that written quotes simply can’t replicate. They’re especially powerful for B2B and professional services.

✅ Pro Tip: Keep it under 90 seconds. Focus on real outcomes.

 

Employee Spotlights

Want to elevate your employer brand? Culture is a competitive advantage and highlighting your team is a great way to bring that to life. Video spotlights featuring team members build trust, attract talent, and highlight culture.

 

Thought Leadership

Executives and subject-matter experts sharing quick insights, big ideas, market commentary, or behind-the-scenes perspectives help build credibility and engagement, and a great way to show up in feeds.

✅ Pro Tip: Use subtitles. Most viewers watch with sound off.

 

Product Demos & Use Cases

Short walkthroughs or “how we solved this problem” stories help prospects understand real-world value without needing a sales call.

 

Event Recaps & Announcements

Turn live moments into ongoing content. Speaking at a conference? Hosting a roundtable? Use video to extend the moment beyond the event itself, and remind your network that your brand is active and visible.

Why It Matters Now

LinkedIn is noisy. What breaks through isn’t slick production—it’s realness. The most effective videos today are often unscripted, authentic, and created by the people closest to the story: customers, employees, and leaders.

That’s why more organizations are rethinking how they source and share video content. Instead of expensive shoots and long lead times, they’re turning to tools that make it simple to capture great stories quickly.

One example: MahaloHub, a platform that helps brands and agencies collect and curate authentic video testimonials, employee stories, and thought leadership—without film crews or complicated logistics. It’s become a go-to solution for teams who want to publish compelling video content on platforms like LinkedIn without breaking their workflow.

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]]> Patrick Rooney Featured on The Growth Focus Podcast https://mahalohub.com/patrick-rooney-featured-on-the-growth-focus-podcast/ Fri, 04 Apr 2025 00:13:23 +0000 https://mahalohub.com/?p=2174 Our CEO, Patrick Rooney, joined The Growth Focus Podcast to share hard-earned insights and real-world lessons on what it truly takes to build successful companies from the ground up. Patrick shares his real story—no script, no sugarcoating. What began as a mid-level marketing role at a PR agency took a sharp left turn after an […]

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Our CEO, Patrick Rooney, joined The Growth Focus Podcast to share hard-earned insights and real-world lessons on what it truly takes to build successful companies from the ground up.

Patrick shares his real story—no script, no sugarcoating. What began as a mid-level marketing role at a PR agency took a sharp left turn after an unexpected layoff. That detour? It led to launching not one, not two, but three companies (well—two thriving, and one still very much a work in progress). His journey is anything but traditional, but it’s a masterclass in resilience, reinvention, and rolling with the punches.

Give a listen as Patrick talks about:

  • The real (and unexpected) spark behind his three-time dive into entrepreneurship
  • How the right people are key to success, regardless of the type of business
  • How to build trust—even when things fall apart
  • The power of founder authenticity in shaping a company’s culture and story
  • His surprising shift from dreading sales to embracing it as a meaningful connection
  • …and a whole lot more insight, honesty, and humor along the way

Listen to the podcast on Spotify or watch the episode on YouTube. 

Oh, and tell a friend!

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]]> MahaloHub Webinar: Authentic Video to Accelerate Revenue Growth https://mahalohub.com/authentic-video-to-accelerate-revenue-growth/ Thu, 27 Feb 2025 17:35:00 +0000 https://mahalohub.com/?p=2121 MahaloHub Webinar: Accelerating Agency Revenue Growth with Authentic Video In today’s saturated digital landscape, brands struggle to break through the noise. With the rise of AI-generated content and growth of Instagram, TikTok ands others socials, people want to hear real stories from real people—and video is the best way to deliver them. MahaloHub recently hosted […]

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MahaloHub Webinar: Accelerating Agency Revenue Growth with Authentic Video

In today’s saturated digital landscape, brands struggle to break through the noise. With the rise of AI-generated content and growth of Instagram, TikTok ands others socials, people want to hear real stories from real people—and video is the best way to deliver them.

MahaloHub recently hosted a high-impact webinar exploring how agencies can monetize authentic video and use it as a growth engine.

Key Takeaways:

  • Authentic Video Builds Trust Faster
  • Agencies Can Monetize Video for High-Margin Growth
  • Video is the Ultimate Sales Tool

 

Fun Fact: Agencies that incorporate video into pitches, RFPs, and sales processes win more deals and command higher pricing.

Watch the Full Webinar Now!

If you’re looking to scale your agency’s video capabilities without breaking the bank, this webinar is for you.

Watch Now

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]]> How Authentic Video Is Changing the Game for Modern Marketing Agencies https://mahalohub.com/how-authentic-video-changing-the-game-for-modern-marketing-agencies/ Fri, 17 Jan 2025 15:21:13 +0000 https://mahalohub.com/?p=2019 How Authentic Video Is Changing the Game for Modern Marketing Agencies The marketing landscape is undergoing a profound shift, with video emerging as the cornerstone of modern marketing strategies. No longer just a “nice-to-have,” video content has become an essential tool for creating connections, building trust, and driving measurable results. For marketing agencies, the challenge […]

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How Authentic Video Is Changing the Game for Modern Marketing Agencies

blog image 1

The marketing landscape is undergoing a profound shift, with video emerging as the cornerstone of modern marketing strategies. No longer just a “nice-to-have,” video content has become an essential tool for creating connections, building trust, and driving measurable results. For marketing agencies, the challenge is not only to adapt to this shift but to lead it.

This evolution has been fueled by changing buyer behavior. Today’s B2B buyers act more like consumers, seeking personalized, engaging, and authentic content. As video consumption skyrockets, agencies are uniquely positioned to harness its power—if they embrace its potential.

The Power of Video in Modern Marketing

Video content stands apart for its ability to humanize brands, tell compelling stories, and create lasting impressions. Consider these trends:

  • Changing Buyer Preferences: Research shows that 73% of B2B buyers rely on video to research products or services, and video influences 90% of buying decisions before a sales call is even made.
  • The Demand for Authenticity: Buyers are increasingly drawn to content that feels real and relatable. Authentic video—featuring genuine customer stories or employee perspectives—builds trust faster and resonates more deeply than polished corporate messaging.

For agencies, these trends represent both an opportunity and a mandate: embrace video as the cornerstone of your strategy or risk falling behind.

To remain competitive, agencies must not only integrate video into their campaigns but also rethink how they approach content creation and delivery. Leading the charge are authentic video platforms like MahaloHub, which provide the tools and frameworks agencies need to stay ahead. Here’s how agencies can reimagine their strategies:

Streamlining Content Creation

Agencies often grapple with the perception that video is time-consuming and resource-intensive. But new technologies and workflows are changing the game. By focusing on authentic, low-cost production—like customer testimonials and behind-the-scenes clips—agencies can create impactful content without overwhelming budgets or timelines.

Delivering Tangible Results

Video’s ROI potential is unparalleled. From increasing lead generation to driving conversions, its versatility is unmatched. Agencies can:

  • Use testimonial campaigns to enhance trust.
  • Create thought leadership series to position clients as industry experts.
  • Develop short-form videos tailored for social platforms to boost engagement.

MahaloHub has published a guide for marketing agencies to help them think through how authentic video can help grow their business.

Download it here.

Winning New Business

Video isn’t just a tool for client campaigns—it’s a differentiator in the pitch room. Agencies that integrate video into their proposals and storytelling stand out. A short, authentic testimonial or case study video can demonstrate expertise and build instant credibility.

Strengthening Client Relationships

Building trust doesn’t stop once a contract is signed. Video can deepen relationships by providing ongoing proof of value. Agencies can use video for:

  • Quarterly campaign recaps that highlight results and milestones.
  • Celebrating client achievements to reinforce success stories.
  • Capturing client feedback to uncover new opportunities and strengthen partnerships.

A Call to Action
for Agencies

As the marketing landscape continues to evolve, agencies must position themselves as leaders in video-driven strategies. By focusing on authenticity and embracing scalable workflows, agencies can deliver campaigns that not only meet client expectations but exceed them.

Video isn’t just the future of modern marketing—it’s the present. Agencies that harness its potential will not only thrive in a competitive environment but will set new standards for success in the industry.

The question for agency leaders isn’t whether to embrace video but how to do it in a way that drives meaningful and measurable business impact.

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]]> Midsize Agency Match-Up Features MahaloHub https://mahalohub.com/midsize-agency-match-up-features-mahalohub/ Thu, 21 Nov 2024 16:52:32 +0000 https://mahalohub.com/?p=1924 MahaloHub Featured in Midsize Agency Match-Up We are honored to be featured in Midsize Agency Match-Up, which is a great resource that shines a light on the great work of small and midsize agencies. We are a bit different from a marketing agency – we are more “agency-adjacent.” But thrilled, nonetheless, to be included. Read […]

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MahaloHub Featured in Midsize Agency Match-Up

We are honored to be featured in Midsize Agency Match-Up, which is a great resource that shines a light on the great work of small and midsize agencies. We are a bit different from a marketing agency – we are more “agency-adjacent.” But thrilled, nonetheless, to be included.

Read the article

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]]> MahaloHub and Video Marketing Center News Release https://mahalohub.com/mahalohub-and-video-marketing-center-news-release/ Mon, 21 Oct 2024 18:22:35 +0000 https://mahalohub.com/?p=1796 MahaloHub and Video Marketing Center Partner to Empower Distributors with Real-Time Video Marketing and Customer Testimonial Tools MahaloHub, a leading video testimonial marketing platform, and Video Marketing Center (VMC), a top platform for digital selling and video-based sales enablement, have announced a strategic partnership designed to supercharge sales and marketing capabilities for manufacturers, distributors and […]

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MahaloHub and Video Marketing Center Partner to Empower Distributors with Real-Time Video Marketing and Customer Testimonial Tools

MahaloHub, a leading video testimonial marketing platform, and Video Marketing Center (VMC), a top platform for digital selling and video-based sales enablement, have announced a strategic partnership designed to supercharge sales and marketing capabilities for manufacturers, distributors and channel partners. The strategic alliance will offer the industry’s most comprehensive sales and marketing platform to enhance sales effectiveness, create operational efficiencies, incorporate authentic customer stories into the sales process, transform customer engagement, and accelerate revenue growth.

Revolutionizing Distributor and Channel Partner Efficiency

As the global shift towards digital selling continues, manufacturers, distributors and channel partners face constant challenges to stay up-to-date with the latest sales and marketing information. The partnership between MahaloHub and VMC addresses this challenge by providing a unified platform where partners can seamlessly leverage videos and update product information and marketing content in real-time, ensuring that they always have the most relevant, co-branded materials at their fingertips.

“Our partnership with MahaloHub offers a game-changing solution that streamlines video content creation for manufacturers, distributors and channel partners. They now have the ability to update their sales and marketing content in real-time while integrating customer testimonial videos, creating a more powerful, effective, and efficient sales process.”

Joe Wright, CEO, Video Marketing Center

VMC is widely recognized for its co-branding capabilities, which allow businesses to create custom-branded video content that all companies in the channel can easily share with their networks. The integration with MahaloHub to incorporate authentic video testimonials offers a powerful solution to boost trust, engagement, and sales across distributed sales channels.

Key Efficiency Gains for Distributors:

  • Real-Time Content Updates: VMC’s platform allows manufacturers and distributors to access and update video content, sales collateral, and marketing campaigns instantly. Whether introducing a new product or updating promotional material, the platform ensures real-time access to the latest branded content.
  • Integrated Customer Testimonials: With MahaloHub’s focus on authentic video testimonials, companies can now embed real customer stories directly into their marketing and sales assets. This helps build trust and credibility with potential buyers by showcasing genuine customer experiences with products or services.
  • Co-Branded Video Content: VMC’s platform enables companies to co-brand videos with their partners, ensuring the brand stays top of mind while delivering a consistent, engaging message across all channels. Combined with MahaloHub’s authentic testimonial videos, this creates a powerful sales tool.
  • Enhanced Communication Tools: With VMC’s integrated video creation tools and MahaloHub’s focus on authentic customer stories, companies can quickly produce and distribute high-impact marketing content across multiple platforms. This helps to reduce the marketing burden while boosting overall engagement.
  • Unified Dashboard for Sales and Marketing: Manufacturers and distributors can track customer interactions, product views, and engagement with marketing materials through a comprehensive dashboard. This streamlined approach reduces time spent on managing multiple tools, allowing partners to focus on what matters most—closing deals.

 

Enhancing the Sales Toolkit with Customer Stories

Incorporating customer testimonials into the sales toolkit can dramatically enhance manufacturers and distributors ability to sell more effectively. With the new partnership, companies within the channel can easily include compelling, real-world customer stories alongside product demos and co-branded video content, creating a more persuasive and impactful pitch.

These testimonials can be used in follow-up emails, video campaigns, or embedded into websites and social media, offering flexible ways to personalize the customer journey.

“By adding real customer voices to the sales narrative, we’re helping our partners increase conversion rates and deepen customer relationships,” said Patrick Rooney, CEO of MahaloHub.

 

Combining Analytics and Actionable Insights

Beyond efficiency, the partnership delivers in-depth insights through advanced analytics, providing manufacturers, distributors and channel partners real-time data on customer interactions. From tracking which testimonials resonate most with viewers to measuring training performance, the insights from VMC’s platform enable partners to fine-tune their marketing strategies and achieve better results.

For more information and to explore how this partnership can benefit your channel network, contact us at info@mahalohub.com

 

About MahaloHub

MahaloHub enables businesses to collect, manage, and distribute authentic video testimonials, driving trust and engagement throughout the customer journey.

About Video Marketing Center (VMC)

VMC is a leader in video selling and marketing, offering tools that empower businesses and channel partners with co-branded video campaigns, real-time content management, and analytics-driven insights.

The post MahaloHub and Video Marketing Center News Release appeared first on Mahalo Hub.

]]> Building The Foundation For A Successful Video Testimonial Program https://mahalohub.com/creating-the-foundation-for-success/ Thu, 25 Jul 2024 17:53:30 +0000 https://mahalohub.com/?p=1667 Building the Foundation for a Successful Video Testimonial Program Creating a successful program with MahaloHub is straight-forward. Before you launch, however, a little foundational planning will help to maximize success of the program. To help you get organized, we have outlined a few helpful considerations to give shape and structure to your plan. Identify Use […]

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Building the Foundation for a Successful Video Testimonial Program

Creating a successful program with MahaloHub is straight-forward. Before you launch, however, a little foundational planning will help to maximize success of the program. To help you get organized, we have outlined a few helpful considerations to give shape and structure to your plan.

Identify Use Cases

What is your focus: testimonials, thought leadership, feedback, onboarding, etc.?

Define Campaigns

Create different campaigns to capture responses from a variety of people answering unique questions.

Determine Questions

For each campaign, what questions do you want answered? We recommend 3-5 questions, although you can ask up to 10.

Create Communication Plan

Create awareness and excitement with a pre-rollout communication campaign. Explain what and why of the program, why they should care, and what you will do with it.

Identify Who To Invite

Start with a few select people to seed the program and expand to a larger targeted group. Be sure to highlight content from the seed group.

Determine How To Invite

Do you want to send invitations through the MalahoHub platform, download and print the QR code on posters, or insert the link into internal CRM or Slack?

Define Roles and Responsibilities

Who will have global Administrative access to create new campaigns and invite managers and users to each campaign? Managers/Users only have access to campaigns they are invited to, while Admins have access across campaigns.

Create Brand Guidelines for Editing

Were does the logo go, and how large should it be? What is the call to action? What colors should you use in the background? Do we need to add your font to the library?

Set-up Channels for Sharing

If sharing to business social channels from MahaloHub, connect them in the Manage tab.

Determine Necessary Reviews and Approvals

If legal or managerial review is required, alert the appropriate people and outline the most efficient process.

Set-Up Rewards

Sharing a little “thank you” goes a long way. Click on Rewards to set-up your account with our partner Tango Card. Approval will take a few days, so plan ahead.

Our mission is to make you successful. If you have any questions, or would like to talk about other implementation strategies, drop us a note at support@mahalohub.com. 

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]]> Tips to Invite Customers to Record a Video Testimonial: Part 7 https://mahalohub.com/tips-to-invite-customers-to-record-a-video-testimonial-part-7/ Tue, 23 Jul 2024 13:01:24 +0000 https://mahalohub.com/?p=1512 Welcome to the MahaloHub "How To" series of video to help increase engagement and completion of customer and employee video testimonials.

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Tips to Invite Customers to Record a Video Testimonial: Part 7

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